Privacy Policy

MAD Movers Coventry Ltd (Company No: 17095441), trading as MAD Movers (“we”, “us”, “our”), is committed to protecting the privacy and security of your personal information. This privacy policy explains how we collect, use, store, and share your data when you use our website, contact us, or use our services.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered address is 320 Ansty Road, Coventry, CV2 3FB.

By using our website or services, you acknowledge that you have read and understood this policy.

We may collect and process the following personal data:

Information you provide to us:

• Your name, email address, telephone number, and postal address when you request a quote, make a booking, or contact us
• Details about the service you require, including property addresses and descriptions of items to be collected or cleared
• Payment information when you pay for our services
• Any correspondence or communications you send to us

Information collected automatically:

• Technical data such as your IP address, browser type, operating system, and device information
• Information about how you use our website, including pages visited and time spent
• Cookie data (see Section 7 below)

We do not collect any special categories of personal data (such as data about your health, race, or religion).

We use your personal information for the following purposes:

• To provide our services: Processing your bookings, arranging collections and clearances, and managing your account
• To communicate with you: Responding to your enquiries, providing quotes, confirming bookings, and sending service updates
• To process payments: Taking payment for services rendered and issuing invoices or receipts
• To improve our services: Analysing how our website and services are used to enhance the customer experience
• To comply with legal obligations: Meeting our regulatory requirements, including Environment Agency waste carrier regulations
• To protect our business: Preventing fraud and ensuring the security of our operations

We will only use your personal data when the law allows us to. Most commonly, we rely on the following legal bases: performance of a contract with you, compliance with a legal obligation, or our legitimate interests (provided your rights do not override those interests).

We do not sell, rent, or trade your personal information to third parties. We may share your data with:

• Service providers: Third parties who assist us in operating our business, such as payment processors, website hosting providers, and IT support services. These providers are contractually obligated to protect your data
• Regulatory bodies: The Environment Agency or other authorities where required by law or regulation
• Legal requirements: Where we are required to disclose information by law, court order, or governmental regulation
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction

All third parties with whom we share data are required to maintain its security and to use it only for the purposes for which it was provided.

We will retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

• Customer records and transaction data: Retained for 6 years after the last transaction to comply with HMRC requirements
• Enquiry and quote data: Retained for 12 months if no booking is made
• Waste transfer documentation: Retained for a minimum of 3 years as required by the Environment Agency
• Website analytics data: Retained for 26 months

After the applicable retention period, your data will be securely deleted or anonymised.

Under the UK GDPR, you have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data we hold about you
• Right to rectification: You can ask us to correct any inaccurate or incomplete data
• Right to erasure: You can request that we delete your personal data in certain circumstances
• Right to restrict processing: You can ask us to limit how we use your data
• Right to data portability: You can request your data in a structured, commonly used format
• Right to object: You can object to our processing of your data where we rely on legitimate interests

To exercise any of these rights, please contact us using the details in Section 9 below. We will respond to your request within one month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.

Our website uses cookies — small text files placed on your device — to improve your browsing experience and help us understand how our site is used.

Essential cookies:

Required for the website to function properly. These cannot be disabled. They include cookies that manage your session and remember your cookie consent preferences.

Analytics cookies:

We may use tools such as Google Analytics to collect anonymous data about website usage. This helps us improve our site. You can opt out of analytics cookies through your browser settings or by using the Google Analytics opt-out browser add-on.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL encryption on our website
• Secure storage of customer records
• Access controls limiting who within our organisation can view personal data
• Regular review of our data handling practices

While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security but will notify you and the ICO of any data breach in accordance with our legal obligations.

If you have any questions about this privacy policy, wish to exercise your data rights, or have concerns about how your information is handled, please contact us:

We may update this privacy policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.